if a full page color ad in macleans magazine costs tens of thousands of dollars,you may wonder why small businesses should even bother considering magazine advertising. the reason is that thousands of small circulation and more affordable magazines exist. plus many of the best known magazines print regional or even city editions in which you can place an ad for a fraction of the full editiion price.
most small businesses limit their magazine ads to publications that serve particular business or interest groups,or especially in the case of those in the travel industry to city or regional travel magazines. review the magazines that serve your industry or your target market. a good reference is the canadian advertising rates and data (card) advertising sourcebook. which is available at most libraries.
No comments:
Post a Comment