great print ads capture attention, inspire the target market,promote the benefits of your product or service. prompt customer action,and forward a businesses brand. if you're thinking about creating a print based ad to attract customers to your business, remember that three important elements of the ad must work together.
.headline the prints ad's major introductory statement
.copy. the words that fill the body of an ad. good copy talks directly to the prospect. its point is to connect with and persuade the reader.
.graphics the overall look and feel of the ad's design and the placement of elements such as the headline,copy,photos,or illustrations,logo and signature line,etc etc.
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